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Session Title: Media Strategies
Convener: David McConville
SESSION 'HEADLINES':
- * WNC, especially Asheville, already has a robust community media infrastructure
- * Organizations need to leverage these outlets to get their message out
- Media is a key element of transforming WNC into the "Sustainability Capital"
- Information overloaded audiences need good curators!
- * Environmental issues involve *everyone*
- Identify and build the audience!
*NECESSARY/DESIRED ACTION: (Declarative Statements)
- * Help organizations develop effective media strategies for community and mass media
- * Identify documentaries and resources that can be sponsored for airing locally dealing with core issues
- * Stick to core messages, but frame issues to be attractive to media outlets
- * Diversify! Reach the broadest number of communities.
PARTICIPANTS:
- Sandy Maxey sandymaxey@gmail.com
- Wally Bowen wallyb@main.nc.us
- Ian Booth ibooth@sustainablenow.us
- Robin Smith-Martin roin@keysmedia.com
- Sally Rhoades sally8636@aol.com
- Jim Barton jzbarton@gmail.com
- Millie Elmore millie587@charter.net
- Richard Fireman firepeople@main.nc.us
- John Grear john.grear@ubs.com
- Fletcher Armstrong armstrongfletch@gmail.com
- Adam Macon acmacon@unca.edu
- Luke Wyatt theguy522@yahoo.com
- Mary Rich Hill mary@appalachian.org
- Nina Otter ninaotter@gmail.com
- Ashley Vanderwart Ashley@wildsouth.org
- Sarah Smither sarahms555@juno.com
- Elizabeth Brown emcbrown@hotmail.com
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